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Mission and Values 

Affinity Inns & Resort Group is the finest hotel affiliate hospitality BRANDING Company for select service, extended stay and full service hotels in the United States.

Our quest is to achieve excellence for our guests, affiliate members, and investors in the hospitality industry. This Quest is executed through our commitment to our core.

Our mission is to inspire growth of each of our affiliated properties through standardizing hotel operations, marketing and development, emphasizing an affinity of hotels all working together for the benefit of all.


We will strive to become the best of the best in Guest Satisfaction and Financial Performance for our investors. In everything we will;


Our mission is to inspire growth of each of our associates through career development,emphasizing teamwork and integrity.


We will foster on internal associate promotion, and consistently provide our guests and fellow associates with a professional, friendly, and


Our mission is to ensure your hotel investments will result in investor returns that are consistently amongst the best in our industry.


We will create long-term value through effective management practices, creative marketing strategies, cost efficient standard of operations, with proactive cost control practices.


Our mission is to participate in the continuous improvement of our local communities and preservation of our environment.


We will recognize the impact we have on our local communities and take pride in our involvement as leaders and citizens.

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